So the iPhone records 4K video.
New "live photos" mix photo and video.
Very nice - Live photos - hold touch on photographs to make them animate to video.
The iPhone captures video before and after taking a photo now.
And Facebook will support live photos this year.
Beautiful video either side of a still image at 8m pixels - might not look as nice squished down into a smaller format for Instagram.
Also, iPhone's Wifi is up to twice as fast now.
Live Photos work on Apple watch - nice integration into other Apple products. Cross-platform expectations raised.
Apple is adding a new Android app for switching to iPhone.
Fast on Wifi and across phone bands. It sounds almost as though people will also be able to make phone calls on their iPhones....
New iPhones will start at $199 with a two-year contract.
Apple's new iPhones will start shipping on Sept. 25
New iOS available on Sept. 16
iPhone pre orders from this Saturday.