New iPad Pro starts at $799.
Silver, gold and 'space grey' options for the iPad Pro. Available in November.
iPad Pro will be available starting in November.
It will come in silver, gold or space gray.
Apple shares turn negative.
Jonathan Ive voices a video about the iPad Pro. Not sure if those are his fingers using the product in the showreel.
Sir Jonathan Ive voice over - designed to smoothly convince us to buy?
Apple says iPad mini 4 announced today will cost $399.
Tim Cook says the future of TV is apps. Do you agree?
Cook says the TV apps transition has already begun.
Apple just announced a new version of Apple TV
TV that is what you want, when you want. Has powerful hardware, reliable OS and is fun to use. AppTV seems to be the proposed solution.
Looks like we might be talking to our televisions a lot more.
Gaming, music and tv show integrated. Got to give it to them - the demo looks pretty smooth. Siri controlled too.
'Sometimes it's better to interact with your TV using your voice' - is it?
Siri will search iTunes, Netflix, Hulu, other apps on Apple TV
A touch screen on a remote control...whatever next?
Apple TV screens have been redesigned to focus on content.
So far everyone on stage opens by letting us know they are *very excited* - they'll be terribly worn out by the end of this event.