Apple special event

Live coverage of the Apple event on September 9, 2015

3rd & 7 37yd

'Buttery smoothness' on the performance we are told.

by jamillah.knowles 9/9/2015 5:27:53 PM
by Corinne Perkins 9/9/2015 5:27:55 PM
4 speaker audio is a nice change - should make a real difference on a larger tablet.

by jamillah.knowles 9/9/2015 5:28:27 PM
Apple releases smart keyboard for iPad Pro.

by cassandra.garrison 9/9/2015 5:29:18 PM
Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the new iPad Pro during an Apple media event in San Francisco, California, September 9, 2015. Reuters/Beck Diefenbach

by elizabeth.culliford 9/9/2015 5:29:24 PM
by Corinne Perkins 9/9/2015 5:30:17 PM
Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the new iPad Pro during an Apple media event in San Francisco, California, September 9, 2015. Reuters/Beck Diefenbach

by elizabeth.culliford 9/9/2015 5:30:39 PM
Julia Love
@byJuliaLove
Cries of "oh my God" overheard as Apple announces a smart keyboard for iPad Pro. #AppleEvent
6:29 PM - 09 Sep 2015
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by elizabeth.culliford 9/9/2015 5:31:01 PM
Apple shares nearly flat now.

by cassandra.garrison 9/9/2015 5:31:02 PM
Apple shares turn negative.

by cassandra.garrison 9/9/2015 5:31:10 PM
Apple pencil is here.

by cassandra.garrison 9/9/2015 5:31:19 PM
by Corinne Perkins 9/9/2015 5:31:49 PM
Wondering if you draw something with the Apple pencil, do you erase it by shaking the Apple iPadPro?

by jamillah.knowles 9/9/2015 5:32:15 PM
Julia Love
@byJuliaLove
For its latest innovation, Apple is releasing Apple Pencil. No joke. #AppleEvent
6:30 PM - 09 Sep 2015
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by elizabeth.culliford 9/9/2015 5:32:27 PM
iPad Pro will sense pressure on screen from new Apple Pencil.

by cassandra.garrison 9/9/2015 5:33:02 PM
Apple shares now up .3 percent, after briefly turning negative.

by cassandra.garrison 9/9/2015 5:33:20 PM
Calligraphy with an Apple Pencil (a stylus) in the show reel. Looks very nice with pressure response, low latency and can be used at the same time as your fingers.

by jamillah.knowles 9/9/2015 5:33:45 PM
by Corinne Perkins 9/9/2015 5:33:46 PM
Piya Sinha-Roy
@PiyaSRoy
Ok, already sold on #ApplePencil. Finally, my immaculate handwriting will be translated onto the screen for the world to see. #AppleEvent
6:33 PM - 09 Sep 2015
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by elizabeth.culliford 9/9/2015 5:33:54 PM
Here's a look at the action before #AppleEvent officially begins.

People stand at the entrance to the Bill Graham Civic Auditorium prior to an Apple Products event in San Francisco, California. REUTERS/Beck Diefenbach
by cassandra.garrison
People stand at the entrance to the Bill Graham Civic Auditorium prior to an Apple Products event in San Francisco. REUTERS/Beck Diefenbach
Attendees line up for an Apple Products event in San Francisco, California September 9, 2015. REUTERS/Beck Diefenbach
by elizabeth.culliford

1 of 3

by cassandra.garrison 9/9/2015 5:34:26 PM
'Apple Pencil (stylus) is designed to look and feel like a familiar tool' apparently - we're betting that tool is a pencil - or a stylus.

by jamillah.knowles 9/9/2015 5:34:26 PM
by Corinne Perkins 9/9/2015 5:34:54 PM
Apple introduced the iPad Pro, a larger tablet device aimed at the enterprise market on Wednesday as it struggles with slumping sales of standard iPads.
Apple said the new iPad Pro's screens will measure 12.9 inches diagonally and allows for a full size software keyboard.
The company has been trying to push the iPad into the corporate market and analysts say a gadget with a bigger screen may appeal to some professionals seeking to swap out their laptops for tablets.

by jamillah.knowles edited by cassandra.garrison 9/9/2015 5:35:02 PM
Yasmeen Abutaleb
@yabutaleb7
Because the new iPad is so large, we've got Apple Pencil so it's like a computer AND a notebook
1:35 PM - 09 Sep 2015
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by cassandra.garrison 9/9/2015 5:35:58 PM
Apple introduces Microsoft exec developing for iPad Pro

by cassandra.garrison 9/9/2015 5:36:23 PM
Scott Stein
@jetscott
Microsoft is here: worlds have collided
6:34 PM - 09 Sep 2015
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by elizabeth.culliford 9/9/2015 5:36:35 PM
by Corinne Perkins 9/9/2015 5:36:55 PM
Apple fans shocked - shocked! - to finally see a stylus - the one tool Apple was not expected to produce. Steve Jobs once famously said 'If you see a stylus, they blew it.' Times are changing.

by jamillah.knowles 9/9/2015 5:37:44 PM
Yasmeen Abutaleb
@yabutaleb7
So Apple has helped make watches irrelevant but then created #AppleWatch, then made it so we hardly needed pencils and gave us Apple pencil
6:36 PM - 09 Sep 2015
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by elizabeth.culliford 9/9/2015 5:37:51 PM
Piya Sinha-Roy
@PiyaSRoy
Sounds like #ApplePencil and #iPadPro will be quickly adopted by film/tv making set in Hollywood. And by me for exquisite doodles.
1:37 PM - 09 Sep 2015
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by cassandra.garrison 9/9/2015 5:39:02 PM
Now Apple is introducing an Adobe exec developing for iPad Pro.

by cassandra.garrison 9/9/2015 5:39:26 PM
Microsoft Office demo on the iPad Pro

by Corinne Perkins 9/9/2015 5:39:41 PM
Adobe demo

by Corinne Perkins 9/9/2015 5:40:12 PM
Cats and dogs living together with Microsoft Power Point presenting on an Apple stage. Hopefully not a sign of end times.

by jamillah.knowles 9/9/2015 5:40:14 PM
by Corinne Perkins 9/9/2015 5:41:27 PM
Piya Sinha-Roy
@PiyaSRoy
Didn't Apple effectively kill Adobe flash?! https://t.co/XC0Aa9DQgg
6:41 PM - 09 Sep 2015
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by elizabeth.culliford 9/9/2015 5:42:36 PM
Adobe sketch demo

by Corinne Perkins 9/9/2015 5:43:22 PM
Lance Ulanoff
@LanceUlanoff
Apple and its partners are really pressing hard on productivity. The iPad Pro has to be a hit with business to be successful. #AppleEvent
1:43 PM - 09 Sep 2015
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by cassandra.garrison 9/9/2015 5:43:46 PM
Piya Sinha-Roy
@PiyaSRoy
Oh goodie, we can all photoshop our selfies with top tier tools before instagramming. #allphotoshopeverything #AppleEvent
6:43 PM - 09 Sep 2015
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by elizabeth.culliford 9/9/2015 5:44:03 PM
Julia Love
@byJuliaLove
FIrst woman takes the stage at #AppleEvent: Irene Walsh of 3D4Medical, which has developed an app for iPad Pro.
1:43 PM - 09 Sep 2015
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by cassandra.garrison 9/9/2015 5:44:18 PM
Irene Walsh of 3D4Medical

by Corinne Perkins 9/9/2015 5:45:01 PM
More medical talk on stage - Apple really going for the healthcare industry and pro designers to draw the iPad away from watching TV streaming at home.

by jamillah.knowles 9/9/2015 5:45:29 PM
Julia Love
@byJuliaLove
First flesh and blood woman at #AppleEvent was preceded by a female model, whose image was edited in iPad Pro app.
6:45 PM - 09 Sep 2015
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by elizabeth.culliford 9/9/2015 5:45:32 PM
by Corinne Perkins 9/9/2015 5:45:34 PM
by Corinne Perkins 9/9/2015 5:45:59 PM

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Live coverage of the Apple event on September 9, 2015

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