Sounds like Zane Lowe asking the audience to turn off all devices.
Tim Cooke says there's going to be some 'Monster annoucements' - hold onto your hats!
First up for the thrill is the Apple Watch.
Tim Cook says customer satisfaction for #AppleWatch is 97 percent.
Monster announcements coming, Tim says!!
Jeff Williams picks up from Tim Cooke - gets into the maps and details of the Apple Watch.
Apple exec says already over 10,000 watch apps available.
Apps can access hardware, play video and work with Facebook Messenger. *Can't make tea yet.
'The wrist is an ideal location to control your GoPro' - says Jeff Williams.
Cheers go up in the auditorium as real time medical monitoring information - heart rate - shows on an Apple Watch.
Apple shares extend gains, now up .9 percent at $113.35
Mothers can listen the their baby's heart rate with 'belly monitors' and send data from her watch to her doctor.
Apple working with Hermes on new watch collection.
AirStrip for monitoring healthcare on the Apple Watch - looks impressive - shows and shares data.
Apple going hard for the fashion and luxury audience with Hermes designs. Some double-wrap the wrist. Available in select stores from October. Fancy!
Apple will be offering #AppleWatch with new finishes -- for same price as sport styles!
Gold and Rose Gold colour ways for the Apple watch. So now...possibly.
#AppleWatch OS2 will be available Sept. 16